Your Google Ads Campaigns.
Understood.
Google Ads Pilot continuously analyzes your campaigns, search terms, keywords, ads, bids and conversion signals — then turns the data into clear actions.
Daily Insights
14 SepClicks are arriving but no conversions have been recorded.
This campaign has enough clicks to expect a conversion and has none. That can be a landing-page problem or a conversion-tracking problem — until tracking is confirmed, no keyword is judged on it.
Actions recommended
— review and apply belowConfirm conversion tracking before acting on keyword data
The campaign recorded no conversions across enough clicks to notice. A single term's zero is not a fact about that term while the campaign's own conversion count is unexplained.
Add 4 search terms as negative keywords
These terms accumulated spend with no conversions and are not among the keywords you target. Terms already excluded, and ones you have previously dismissed, are left out.
Create a new Responsive Search Ad — the current ad is underperforming
1 ad has accumulated enough impressions to judge but is showing weak signals: strength: AVERAGE, CTR: 1.18%. A fresh set of headlines and descriptions should improve Quality Score and CTR.
Example view · the real Daily Insights panel · illustrative campaign data
Campaigns
Every campaign, and where each one is in the build
Ganesha Wall Art — Search
example-store.com
Brass Décor — Search
example-store.com
Gift Sets — Search
example-store.com
Example view · the campaigns dashboard
The product
Campaign data becomes an analysis, a recommendation, then a change.
Four stages, and this is the actual interface at each one — not a mockup of it.
It reads what your campaigns already produced
Yesterday's metrics, the search-term report, keyword performance, ad strength and CTR, budget pacing and the conversion actions your account records — pulled from your own Google Ads account.
| Search term | Clicks | Spend | Conv. |
|---|---|---|---|
| ganesha wall art | 412 | ₹3,940 | 6 |
| brass ganesha statue | 168 | ₹1,610 | 2 |
| free ganesha wallpaper | 94 | ₹780 | 0 |
| ganesha drawing easy | 61 | ₹520 | 0 |
| wall art for living room | 223 | ₹2,180 | 3 |
Example view · the real interface · illustrative campaign data
What it watches
Six things, every day, on your live campaigns.
Each one has its own analyzer, its own evidence bar, and its own way of saying nothing when there is nothing to say.
Campaign Performance
Cost per conversion against the target you set, and which of five states the campaign is actually in — within target, above it, clicks with no conversions, impressions with no clicks, or not enough data to say.
- Spend
- Clicks
- Conversions
- Cost per conversion
Search Terms
The queries that actually triggered your ads. Terms with spend and no conversions become negative-keyword recommendations; converting terms you match broadly become keywords worth owning.
- Waste
- New keyword candidates
- Already-excluded terms
Keywords
Per-keyword spend and conversions, behind the same significance gate. A keyword you genuinely sell on is never bid down off one or two clicks.
- Spend vs target
- Volume
- Bid pressure
Ads
Ad strength and click-through rate, once an ad has enough impressions to judge. Weak signals produce a proposal for a fresh responsive search ad, not a silent rewrite.
- Ad strength
- CTR
- Quality score
Bids & Budget
Where the daily budget is going and how it paces through the day, including a mid-day check. Budget changes are proposed with the figures behind them.
- Daily pacing
- Budget consumed
- Bid adjustments
Conversion Health
Whether conversions are being recorded at all. When they are not, that is the finding — and no keyword or search term is judged on a zero that tracking may explain.
- Tracking status
- Recorded actions
- Guided fix
Daily Insights
Don’t just see the problem. Know what to do next.
Every morning the optimizer re-reads yesterday and writes one panel: where the campaign stands, and the actions that follow from it.
Daily Insights
14 SepClicks are arriving but no conversions have been recorded.
This campaign has enough clicks to expect a conversion and has none. That can be a landing-page problem or a conversion-tracking problem — until tracking is confirmed, no keyword is judged on it.
Actions recommended
— review and apply belowConfirm conversion tracking before acting on keyword data
The campaign recorded no conversions across enough clicks to notice. A single term's zero is not a fact about that term while the campaign's own conversion count is unexplained.
Add 4 search terms as negative keywords
These terms accumulated spend with no conversions and are not among the keywords you target. Terms already excluded, and ones you have previously dismissed, are left out.
Create a new Responsive Search Ad — the current ad is underperforming
1 ad has accumulated enough impressions to judge but is showing weak signals: strength: AVERAGE, CTR: 1.18%. A fresh set of headlines and descriptions should improve Quality Score and CTR.
Example view · the real Daily Insights panel · illustrative campaign data
It tells you where the campaign stands
Measured cost per conversion beside the planning target you set — labelled, so a target is never read as an achievement. Five states, including “not enough data yet”.
A failed read is never a finding
If conversions cannot be measured, the panel says so and stops there. It does not conclude that a keyword failed on a zero that tracking may explain.
Then it lists the actions, with reasons
One card per finding, each carrying the condition that produced it. Apply or dismiss — nothing is applied on your behalf.
And it says when there is nothing to do
When no rule fires, you get the unmet condition for each one, quoting your campaign's own figures, rather than an empty panel.
Recommendations
Every recommendation has a reason.
This is the chain a single card travels — from a figure in your own search-term report to a change on your account.
Campaign signal
“free ganesha wallpaper” · 94 clicks · ₹780 · 0 conversions
From your own search-term report, over the last seven days.
Detected condition
Spend with no conversions, on a term you do not target
It cleared the significance bar first — under that bar nothing is reported at all, because there is nothing to be certain about yet.
Recommendation
Add it as a negative keyword
Terms already excluded on the campaign, and terms you previously dismissed, are left out rather than proposed again.
Action
You apply it — the change goes to Google Ads
Applied, dismissed or failed is recorded against the card, and a failure shows Google's own reason instead of a red badge.
Seven kinds of action, and no others
Negative keyword · add keyword · budget change · bid adjustment · ad copy · new ad · conversion tracking. A closed set, so what arrives in the panel is always something you already know how to read.
A card you dismiss is remembered. A term you excluded and later removed yourself is not proposed again — the product does not undo your undo.
Add “free ganesha wallpaper” as a negative keyword
The term cleared the significance bar for spend with zero conversions, and it is not one of the keywords this campaign targets. Terms under the bar are skipped rather than reported at a softer severity.
Lower the bid on 2 keywords spending above target
Both keywords have accumulated enough clicks to judge and are spending above the target cost per conversion. Nothing is suggested for a keyword the campaign genuinely sells on.
Increase the daily budget by 15%
Cost per conversion is running below your planning target with the budget fully consumed most days. The change is proposed, never applied on its own.
Add 3 converting search terms as exact-match keywords
These terms converted while matching broadly. Promoting them to their own keywords gives you direct bid control over traffic that already works.
Example view · every card carries its reason and its outcome
How it works
Connect once. Then it runs every day.
Six steps, and you stay the one who decides what changes.
- 01
Connect Google Ads
Authorize your Google Ads account. Google Ads Pilot reads the campaigns, keywords, search terms and conversion actions that are already there.
- 02
Analyze Campaign
Yesterday's metrics, ad strength, CTR, budget pacing and cost per conversion are pulled together against the target you set.
- 03
Detect Opportunities
Each rule runs behind a significance gate. A signal without enough clicks or impressions behind it is skipped, not reported at a softer severity.
- 04
Get Recommendations
What was detected becomes one action per finding — with the condition that produced it written on the card.
- 05
Optimize
Apply what you agree with. The change is pushed to Google Ads and the outcome is recorded; dismissals are remembered.
- 06
Monitor
The analysis runs again the next day, from what changed — including a mid-day pacing check on the budget.
The real thing
No mockups. See what you actually get.
Three surfaces from the product, rendered in your own theme — the same components, the same type, the same badges.
Campaign Dashboard
Every campaign and where it is in the build — crawl, keywords, copy, live.
Campaigns
Every campaign, and where each one is in the build
Ganesha Wall Art — Search
example-store.com
Brass Décor — Search
example-store.com
Gift Sets — Search
example-store.com
Daily Insights
Where the campaign stands, and the actions that follow.
Daily Insights
14 SepClicks are arriving but no conversions have been recorded.
This campaign has enough clicks to expect a conversion and has none. That can be a landing-page problem or a conversion-tracking problem — until tracking is confirmed, no keyword is judged on it.
Actions recommended
— review and apply belowConfirm conversion tracking before acting on keyword data
The campaign recorded no conversions across enough clicks to notice. A single term's zero is not a fact about that term while the campaign's own conversion count is unexplained.
Add 4 search terms as negative keywords
These terms accumulated spend with no conversions and are not among the keywords you target. Terms already excluded, and ones you have previously dismissed, are left out.
Create a new Responsive Search Ad — the current ad is underperforming
1 ad has accumulated enough impressions to judge but is showing weak signals: strength: AVERAGE, CTR: 1.18%. A fresh set of headlines and descriptions should improve Quality Score and CTR.
Recommendations
One card per finding, with its reason and its outcome.
Add “free ganesha wallpaper” as a negative keyword
The term cleared the significance bar for spend with zero conversions, and it is not one of the keywords this campaign targets. Terms under the bar are skipped rather than reported at a softer severity.
Lower the bid on 2 keywords spending above target
Both keywords have accumulated enough clicks to judge and are spending above the target cost per conversion. Nothing is suggested for a keyword the campaign genuinely sells on.
Increase the daily budget by 15%
Cost per conversion is running below your planning target with the budget fully consumed most days. The change is proposed, never applied on its own.
Add 3 converting search terms as exact-match keywords
These terms converted while matching broadly. Promoting them to their own keywords gives you direct bid control over traffic that already works.
Example views · illustrative campaign data · no customer figures are shown anywhere on this page
Your Google Ads campaigns are already generating data.
Turn that data into decisions.